How Old-School Catalogs Help Drive Up Online Sales

How Old-School Catalogs Help Drive Up Online Sales

May 9, 2012

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.

American Baby Targets Parenting Stages in Customized Print

American Baby Targets Parenting Stages in Customized Print

Sep 30, 2011

“We know millennial readers crave customization in everything from cereal to sneakers. Why shouldn’t their magazine be tailored to them too?”

138 Mags Launch…

138 Mags Launch…

Jul 1, 2011

Report: 138 Mags Launch, 74 Titles Fold in First Half 2011 Food, regional interest categories top launches, per MediaFinder. As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder.  In the first half of 2010, only 90 new titles came to...

Adweek’s Relaunch

Adweek’s Relaunch

Apr 19, 2011

'We need to be more Tolstoy than trade reporter,' says Adweek's new editor, Michael Wolff, shown at an industry event last September.

Ad Pages Rising

Ad Pages Rising

Apr 11, 2011

Up is still the new up for magazines. Ad pages rose 2.5 percent in the first quarter of this year, which represents the fourth straight quarter the magazine industry has seen an increase, according to the Publishers Information Bureau. Making a strong comeback in the first quarter, Vogue finished with the most ad pages among women’s fashion magazines,...