May 9, 2012
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
Jul 1, 2011
Report: 138 Mags Launch, 74 Titles Fold in First Half 2011 Food, regional interest categories top launches, per MediaFinder. As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to...
Apr 11, 2011
Up is still the new up for magazines. Ad pages rose 2.5 percent in the first quarter of this year, which represents the fourth straight quarter the magazine industry has seen an increase, according to the Publishers Information Bureau. Making a strong comeback in the first quarter, Vogue finished with the most ad pages among women’s fashion magazines,...