Lenovo to Accelerate Business Productivity with World’s Fastest Color Printing Technology

Memjet has announced that Lenovo will introduce the world’s fastest color office printing technology in China under a partnership with Memjet. The Memjet technology is twice the speed of the nearest competing color printer in its class and represents the most significant printing industry advancement in 25 years.

“Printing is an important strategic area of growth for Lenovo, and the partnership with Memjet will provide us superior color printing technologies to serve our customers and more aggressively compete for new business,” said Chen Xudong, vice president and GM of Lenovo China Region. “With our focus on innovative products that deliver complete printer hardware and supplies solutions to Chinese consumers and our incorporation of Memjet color printing technologies, we believe Lenovo can become the number-one provider of office printer solutions in China within the next few years.”

Lenovo, which is best known for its ThinkPad, the popular notebook PC, has been the largest PC maker in China since 1997, and also has quickly established a 18.3 percent market share for the China laser printer market.

“Lenovo’s strong product portfolio, established record of success and incredible global brand, combined with our revolutionary color printing technologies, can completely transform the office printing market in China,” said Len Lauer, president and CEO for Memjet.

Protected by more than 3,000 global patents, Memjet represents an entirely new category of technology that makes possible high-quality color printing at never-before seen speeds. Besides lightning-speeds and high-quality output, Memjet-powered printers, on average, are half the total cost of ownership versus other color office printers.

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One comment

  1. Generally speaking, color atmerdisevent will out pull black and white. I’m not sure if the rate of return would be sufficient enough to offset the cost of the printing. Any marketing guy on here who can give you a definite yes or no is probably pulling your leg.Other factors that affect your rate of return are your headline, your copy, and your offer. Another biggie that will affect your rate of return is your list selection, that is, who you are mailing to.If you don’t have the money to spend on testing color vs black and white, spend it on testing different headlines and offers. Also, make sure you’re sending the postcard to the right people.When you have a piece that is working for you, what we call a “control”, then you can try putting it in color and seeing if it boosts your response.Marketing is all about testing. As marketers we know what to test, but the marketplace is the ultimate judge, and many times its very difficult determining what they really want without testing. Good luck!

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